In an effort to highlight the often-overlooked significance of life insurance, TBC Insurance decided to create a special gifts, aiming to remind customers of the importance of family and loved ones, often the primary motivator behind acquiring this product. With the core message of "Unconditional Love" and a precise brief, I conceptualised and designed a special gift-set centred around the simple idea of nurturing cherished memories. Encouraging customers to prioritise quality time with their loved ones and demonstrate unconditional love, the pack I designed included items tailored for group activities such as picnics, board game nights, and movie nights, along with additional elements to ensure these moments were both memorable and enjoyable.
Creative Concept // Art Direction // Brand Design // Illustration // Product Mockup
The distinct style, in line with the brand's visual guidelines, ensured that the box was not only visually appealing but also encapsulated the essence of unconditional love and positivity. The incorporation of custom illustrations served as the focal point of the branding, offering versatility and utility to expand the visual style.
Custom Typography and Display Font included a small detail of Georgian letter U ( უ ) - as a heart shape, stylised to emphasise branding and core message while serving functional purpose.
Sticker set for print and digital use
