"The Safest Car Racing" stands as a creative digital campaign developed for the Young Lions 2023 Digital brief in Georgia. Our aim was to raise awareness about car maintenance safety and the Tegeta app, a provider of car maintenance services. Collaborating with my junior designer, Dea Makhatadze, we managed to not only create an insightful digital campaign, which was realistic and easy to execute, but also establish a distinct visual style for the entire campaign and Tegeta app. This endeavor nearly earned us a Bronze in the digital category. While this might not seem like a significant feat, it's worth mentioning that both Dea and I come from design backgrounds, and despite going head-to-head with the best digital minds in the country, we secured 4th place, just 0.6 points below 3rd place among 49 other teams.
That's why we take immense pride in this accomplishment.
Digital Campaign // Young Lions // Creative Campaign // Design
