AD Black Sea, an international festival of creativity held annually in Batumi, introduced a new prize category for the best young creative this year. To support and promote local young talents, TBC collaborated with the AD Black Sea festival to produce a series of content distributed through various channels, aligning with the festival's this years theme and message, "Tell me Something I Don't know".
For this purpose, we came up with a simple concept centred around the fundamental element of the creative industry - The Brief. To make creative process more understandable for everyone, we invited young creatives to brake down their notable works in relation to the client brief, making aspects like "Deliverable," "Key Message," and "Objectives" as accessible and comprehensible as possible. This approach enabled us to maintain the festival's core message intact and share insights that people didn't know before.
Creative Concept // Creative Campaign // Art Direction
Credits:
Agency: FCB Artgroup Tbilisi
Client: TBC Bank x AD Black Sea
Creative Director: Temo Tetrashvili
Creative Concept: Niko Gobiani
Copywriters: Basa Metreveli, Alex Ruadze
Art Directors: Nitta Gongadze, Niko Gobiani
Content Team: Sofi Ghortlishvili, Nia Jvania
Production Direction & Design: Nitta Gongadze
Project Manager: Keti Nikolaishvili
Project Director: Ani Zakareishvili
Producer: Akka York