During the summer, TBC unveiled a unique opportunity for its mobile banking users to win full attendance tickets for the Rugby World Cup championship 2023. To effectively communicate this exciting announcement, we collaborated to create a concise and impactful video, outlining simple yet crucial rules for participation. The video served to generate awareness and encourage support for Georgia at the Rugby World Cup championship.
Art Direction // Video AD // Creative Concept
Credits:
Agency: FCB Artgroup Tbilisi
Client: TBC Bank
Creative Director: Temo Tetrashvili
Creative Team: Temo Tetrashvili, Basa Metreveli, Alex Ruadze, Niko Gobiani, Nia Jvania
Copywriters: Basa Metreveli, Alex Ruadze
Art Director & Graphic Designer: Niko Gobiani
Motion Designer: Giorgi Japaridze
Project Manager: Keti Nikolashvili
Project Director: Ani Zakareishvili
Producer: Aka York
Video Editing: Temo Tetrashvili