To introduce Scarpiera - new footwear brand launched in Georgia, we created concept and produced a series of dynamic videos featuring diverse characters, each embodying the unique styles within the brands collection. These captivating visuals were strategically shared across various digital and out-of-home channels, amplifying brand reach and awareness. Complementing the videos, we designed custom typography and visual style for social media, ensuring immediate brand recognition.
Creative Campaign // Art Direction // Video Production // Visual Style // AD
Client: ICR trade
Brand: Scarpiera
Agency: Leavingstone
Brand: Scarpiera
Agency: Leavingstone
Creative Chairman: Levan Lepsveridze
Creative Director: Emily Koridze
Creative Director: Emily Koridze
Art Director: Niko Gobiani
Head of Design: Matassi Sulakauri
Typography: Nikita Mchedlishvili
Sr. Designer: Giorgi Jinoridze
Head of Design: Matassi Sulakauri
Typography: Nikita Mchedlishvili
Sr. Designer: Giorgi Jinoridze
Copywriters: Keti Kipshidze, Qetevan Magradze
Sr. Strategist: GBK
Sr. Strategist: GBK
Account Directors: Zizi Nasrashvili, Ekaterine Ebanoidze
Account Manager: Keto Mosulishvili
Account Manager: Keto Mosulishvili