Gemo Fest required a distinct identity that could elevate traditional Georgian cuisine while appealing to a contemporary, design-aware audience. The brand needed to travel across regions annually while remaining adaptable to different cultural contexts and venues.
I developed a flexible visual system that balanced heritage with modern expression. The identity was built around modular typography, a scalable graphic language, and a bold colour strategy designed to reflect regional diversity while maintaining cohesive brand recognition.
The system was structured to function across environmental graphics, digital promotion, print collateral, and on-site applications, ensuring consistency while allowing regional customisation.
- Led concept development and visual direction, oversaw digital & print design outputs, and ensured system integrity across touch-point -
Credits:
Georgian National Tourism Administration Team
Gemo Fest
Project Manager: Ekaterine Kolbaia
Design Lead: Matasi Sulakauri
Multimedia Designer: Niko Gobiani
Copywriter: Giorgi Quca Rukhadze
SM & Digital Content team: Matasi Sulakauri, Niko Gobiani, Giorgi Quca Rukhadze, Mariam Pagava
Account & Social Media Manager: Mariam Pagava