Developed for the annual Regional Summit of the FCB network, "Creative to the Core" was one of the brand design proposals for the 2023 summit in Georgia. Centred around the main message, "Creative to the Core," the main pillar of the branding revolves around its core, akin to a solar system. This creative approach, combined with FCB Artgroup's brand guidelines, provided us with a unique, vibrant, and eye-catching visual style that fully embodies the creative spirit of the agency, while sparking a new wave of inspiration.
Art Direction // Brand Design // Creative Concept
General Assets and Layouts
The patterns and color palette enables versatile repurposing, resulting in a unique array of merchandise materials while upholding visual style and recognisability.
