In 2022, TBC Insurance embarked on a transformative journey, rebranding their customer support team as the "Care Managers" team. Recognising the team's dedication to creating the most human customer experience and providing care on a daily basis, TBC introduced four character archetypes, each embodying the core values and essential qualities of a Care Manager. Accompanied by custom illustrations, these characters were featured on a range of merchandise exclusively distributed to the Care Managers, serving as a proud emblem of their commitment to exceptional customer care.
Creative Concept // Art Direction // Illustration // Brand Design
Credits:
Client: TBC Insurance
Brand & Project Manager: Ninutsa Jakeli
Creative Team: Irakli Danelia, Ninutsa Jakeli, Niko Gobiani
Art Direction / Design & Illustration: Niko Gobiani
Copywriter: Irakli Danelia