For the first time in its history, Bank of Georgia enabled instant money transfers to ANY bank account within minutes 24/7 (which took hours if not days before). To communicate this groundbreaking feature to customers, we produced a relatable TV commercial depicting real-life scenarios that anyone could identify with.
Creative Advertising // TVC // Art Direction
Agency: FCB Artgroup Tbilisi
Client: Bank of Georgia
Creative Director: Temo Tetrashvili
Copywriters: Basa Metreveli, Alex Ruadze
Art Director and Designer: Niko Gobiani
Motion Designer: Giorgi Jafaridze
Video Editing: Temo Tetrashvili
Project Director: Ani Zakareishvili
Project Manager: Keti Nikolashvili
Executive Producer: Akka York