In anticipation of the grand introduction of the new apartment, business, entertainment complex, and the World Trade Center in Batumi, we collaborated with Alliance Group to devise a captivating campaign. Centered around the symbolism of Newton's cradle, campaign emphasised the world of limitless possibilities in just a touch away.
Our partnership entailed the production of a teaser video, complemented by the main TV commercial, all enhanced by a contemporary visual style tailored for advertising and social media. New naming and symbol for the centre was also introduced in campaign and comprehensive approach seamlessly heightened awareness of Alliance Centropolis.
Creative Campaign // TVC // Art Direction
Credits:
Agency: HOLMES&WATSON
Client: Alliance Group
Creative Director: Nikusha Antadze
Copywriter: Zuka Berdzenishvili
Art Directors: Nino Mikadze, Niko Gobiani
Account Manager: Lasha Shatirishvili
Account Director: Keta Kavlashvili
Graphic Designers: Nino Mikadze, Niko Gobiani
Director: Nikusha (Kukusha) Motsonelidze